I'm definitely not talking about my hair with its grey
strands and reddish black color... this is about salons,
spas, and day spas in particular. Every salon no matter what
services or products it provides needs to have a sustainable
way to keep customers coming thru their doors and returning
for more. Day spas are an evolution of what is currently
being provided in out of the way places with hills and
fields of grass for miles.The niche market for day spas are those who don't have 3 or
more days to go out of town and want the same pampering
located just downtown or near their neighborhoods. Day spas
in downtown Dallas provide similar services as those day
spas located near lakes or nature preserves, with the
exception that they provide what I call serenity services
inside a concrete jungle. With the tide rushing toward the
IT age more and more day spas, nail salons, and practically
all other service industries are finding their clients are
coming in with wirelessly enabled laptops, pda's and other
devices to while away their time. Having cable or the latest
music on just isn't enough anymore.An attract Rx - what every business's marketing plan is
really about, brings more customers into the fold, retains
and provide new services or products for the ones your
business has provided great service to and sustains a
credible viral marketing strategy. With any prescription
there may be meds or solutions you have to use in order to
stay healthy and the need for a good attract Rx includes
several components of which a few will be touched upon for
effectiveness.An integral part of an attract Rx is eMarketing, widely
known as an Internet marketing tool, and relates to 'the
targeted way' that businesses market their services or
products online. The age of technology, requires an Internet
presence and it does directly affect the success of any
business - a perfect example today is cyberMonday and
cyberTuesdays, prime shopping days that come after holidays.
From an electronic commerce site to an informational site,
eMarketing starts at the first page your visitors see when
they come to your website.A businesses homepage is the beginning and therefore has to
'taste' good otherwise the visitors will simply go somewhere
else. eMarketing is vastly dependent on planning, cobbling
together different options while easier than creating any
real eMarketing plan does not make it a plan. Plans have
goals as we all know, plans have markers to signal if goals
are being met or not coming along as expected. Sometimes
eMarketing plans need tweaking or fine-tuning, so results
need to be monitored to make sure you are spending enough
time and not too much money.One portion of our Search Engine Marketing strategy is the
amount of response to our email marketing efforts vs. the
increase in traffic, to see what programs are successful and
which programs should be given to the children for bookmarks
or used in scrap projects. Very often, the people who first
recognize the potential benefits of professional SEM (search
engine marketing) are not the head honchos in charge when it
comes to a company's salon marketing Internet strategy. Be
patient and stay the course with search engine marketing,
over 80% of traffic comes from search engines.A brief mention of two more eMarketing avenues to establish
- the first is RSS Feeds and that stands for really simple
syndication. While your customers are waiting for their
appointment you could be sending them RSS feeds about the
specials that are being featured today or even over the next
few days. For customers who visit in a African American day
spa Atlanta services and products would be as unique to
their part of the world and as different as the customers
going to a day spa in Austin with the RSS content focusing on
famous areas like the Underground in Atlanta. For the day spas
in Austin, Texas the environment, services and products would
be different because of climate and other factors than would
be for customers going to a day spa in Chicago, RSS content
would be respective of famous areas in their cities like the
House of Blues. As we mentioned before the advantage of RSS
Feeds and these salon marketing tips would give info to
customers who seek coupons, sales on products and services
including joint marketing ventures with related businesses.The other phase of eMarketing should also provide a blog or
web blog with salon marketing tips focusing on specific
customers in the target market. A day spa for men in Fort
Myers, Florida would employ similar salon marketing ideas or
a salon marketing Internet strategy by using a blog for
clients where they would post comments on how their hair
style helped carry the night when they went to a play or
some similar function. All it takes is an invitation to give
their viewpoint and away the stars for the day will go...
Black day spas have a high potential when it comes to
Internet marketing strategies, don't wait too long for yor
competition to get ahead of you with the tools available to
everyone.Daviyd Peterson: 10-year consultant, instructor, trainer of
digital divide solutions for both home and business. Helps
African American and minority SMBs bridge the digital divide
by becoming wireless Small Office Digital Offices (SODO).
Free articles on Home Wireless Internet Security and otherhttp://www.mogendaviydtechgroup.com/RSS_FEED/webmarketingstrategy.xml
Related articles - RSS Feeds
Keyword : salon marketing strategies, day spas, day spas for men, day spas for couples, dayspa, dayspa interne
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